Campaign & Promotion core

Campaign and Promotion Management System

It is now generally accepted that promotion management software increases efficiency between key business and the effectiveness of marketing campaigns; however, finding the right end-to-end promotion management tool that meets the requirements of each business involved in the promotion planning and execution process is not as easy as it might appear.

Each business has its own specific role to play within a successful promotional campaign and, in order for each business to fulfill its specific role; it requires the right promotion management capabilities. Should the selected promotion management software platform not support the needs of all the business, the whole marketing campaign could fail.

Campaign and Promotion Management System

What constitutes the right promotion management tool will depend on the exact responsibilities of each business but, as we see it, an ideal promotion management solution would cater to the following division of responsibilities:

Merchandising
  1. Promotional Item Selection
  2. Pricing
  3. Vendor Deals
  4. Analysis
  5. Financial Plans
Marketing
  1. Marketing Plans
  2. Budgeting
  3. Campaigns
  4. Digital/Inbound Marketing
  5. Marketing Calendar
Advertising
  1. Creative
  2. Photography
  3. Ad Production
  4. Ad Coordination
  5. Production Calendar

Eniac Promotional Campaign Manager (EPCM) can help your organization plan and analyze promotional campaigns, as well as predict and optimize their effectiveness. Powered by Eniac Tech Holding, our Promotional Campaign Manager (EPCM) uses a variety of internal and external data to provide practical decision support for promotional activities.

Based on sophisticated models that consider promotional lift, sensitivity and elasticity across segments, drivers of category buying, and competitor activity, our robust and easy-to-use Promotional Campaign Manager (PCM) can help you:

Provide optimization capabilities to produce optimized promotional plans based on a variety of constraints and objectives (for example maximizing margin in one territory while not decreasing revenue in others)

Replace home-grown spreadsheets with a cloud-based system that provides multi-user access to the slotting board, forward plans, and dashboard analytics

Provide predictive capabilities to forecast and measure the value of plans based on volume, revenue, and margin predictions

Setting up a logical data model ,Automate data loading, and scheduling automated data loads handling, and manipulation